Case studies
Client:
Drive
Objective:
Develop a stand-out press release to communicate availability to buyers of documentary ‘Lost Worlds: Deeper into the Black Sea’ and distribute to global trade media, timed to shape the
MIPCOM
news agenda and maximise influential coverage at market
Output:
Generated 6 articles in key target international trade TV titles including Variety, C21 Media and MIP Daily News on day one
Outcome:
Stimulated interest with key TV buyers and supported sales push of the documentary leading to multiple sales including Channel 4, Science Channel and Curiosity Stream
Ben Barrett, co-MD of Drive, said: “This project is a great example of how a really strong, well timed PR push helped deliver some valuable sales into major markets. Boom’s strategic support played a key role in helping us achieve that.”
Client: Barcroft Studios
Objective:
Generate a MIPTV market PR buzz announcing Barcroft Studios’ hit digital series ‘Extreme Love’ was available as a long-form series and coproduction to the international TV market
Output:
Generated impactful coverage in TV trade media including Variety, Realscreen and C21 Media creating significant interest for the project in Cannes
Outcome:
Coverage
led directly to the sale of the series to US cable network WE.tv. The series has gone on to perform well and a second series was subsequently commissioned, leading to a seven figure production deal - a direct result of a highly effective execution of sales-generating PR activity at a major television industry market
Sam Barcroft, CEO of Barcroft Studios, said: “It is a great feeling when your show is the talk of the town - and Justin is brilliant at winning generous coverage across both UK and US publications. ”
Client: Zig Zag Productions
Objective:
Build a buzz around Zig Zag Productions’ partnership with China’s 3C Media to coproduce epic gladiatorial reality show ‘Ancient Games’ in the run-up to MIPCOM.
Secure a photo call between the two parties in the prominent MIP Daily magazine.
Output:
The news, which broke on Variety and appeared in numerous other trade outlets including C21 Media, Realscreen and the MIP Daily magazine, led to the format’s successful launch to international buyers at MIPCOM 2017.
Outcome: Further strengthened Zig Zag’s reputation for striking innovative partnerships with industry partners around the world.
Danny Fenton, CEO of Zig Zag Productions, said: “We worked with Boom on the launch of our Chinese co pro for ‘Ancient Games’ and they delivered on all fronts for us not only getting the show amazing profile at the market but coverage equally in Western , Asian and global trade press. I can not recommend their service more highly. They are not only nice people to do business with but they are people who understand our industry inside-out too.”